Sokos Hotels wins Hotel Brand of the Year award in international brand competition

Press release 4.11.2022

Sokos Hotels received the award Brand of the Year 2022 in the hotel category of the international World Branding Awards. This is the globally most recognised brand award.


This year's awards ceremonies were held on 3 November in the royal residence of London's Kensington Palace, where the Sokos Hotels award was accepted by Nina Nieminen, Director of revenue management and distribution at SOK Travel Industry Chain Management, and Jaana Matikainen, Vice President Development & Concepts.


The winners of the Brand of the Year title are selected based on a public vote, consumer market research and brand valuation. Awards are presented by country, continent and worldwide. This year, a total of 3500 brands from 45 countries were nominated, and 206 were awarded. Sokos Hotels was awarded at national level and is the only Finnish hotel brand to receive this recognition.


Creating happiness as core value in brand building

"We value this recognition highly. The Sokos Hotels brand is the result of almost 50 years of marketing, communications, service design and quality assurance. The Sokos Hotels brand is, however, best represented by our staff, as a brand identity is formed by the people who work there. Our staff carry out the Sokos Hotels mission of happiness by creating unforgettable customer experiences on a daily basis", says a proud Outi Vitie, Marketing Director.

The most sustainable hotel chain in Finland

"Our customers consider the Finnish hotel chain reliable, responsible and safe. Values that are particularly appreciated in the current global situation and in the aftermath of the pandemic," Outi Vitie confirms.

Sustainability work is continuous at Sokos Hotels. Efforts to reduce food waste have been in place for years and energy efficiency is constantly improved. Since 2021, the chain has offered its customers the possibility to offset the carbon footprint of their stay. It is committed to the S Group's goal to achieve carbon negativity by the end of 2025. All Sokos Hotels are eco label Green Key-certified.

"The Brand of the Year award and the many domestic recognitions we have received over the years serve as encouragement as we continue our important and responsible work for the good of our staff and customers," Vitie adds.

Sokos Hotels has been named Finland's most respected hotel chain, Finland's most trusted and Finland's most sustainable hotel chain for several consecutive years.


More information: Outi Vitie, Marketing Director, Sokos Hotels,, tel. 010 768 2733

Sokos Hotels is a Finnish hotel chain consisting of 46 hotels. The chain's four different hotel types offer a unique hotel experience for everyone. All Sokos Hotels have been awarded the Green Key eco-label.


The non-profit organization The World Branding Forum has focused on the development of brand standards. The World Branding Awards is the organization's premier award.