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Privacy policies

Data protection in S group's hotels and restaurants

S Group processes your personal data in order to provide the best possible services for you. We store personal data of our hotel and restaurant clients, our business partners and our staff. Personal data includes, e.g. first and last name, telephone number or data on how you use a service.

S Group has allocated the processing of personal data into various registers according to how the data is used. For example, data in the S-Card customer loyalty register is only used for managing memberships.

Most of the registers used by our hotels and restaurants are maintained by the SOK Travel and Hospitality Industry Chain Management. It is, however, possible that our business units act as the data controllers of their own personal data registers.

Processing of personal data

What type of personal data do we collect?

S Group's personal data registers process personal data of customers, staff and business partners. The data processed in each register is based on the purposes of use of such data by the register. We only process personal data that is necessary for fulfilling the purposes of the registers.

How do we use your personal data?

We use data stored in S Group's personal data registers for pre-determined purposes. Based on the register, such purposes may include, for example, activities related to customer relationship management.

How do we collect your personal data?

Your personal data stored in S Group's personal data registers consists mainly of data submitted by yourself, e.g. when making a room or table booking at one of our locations.

Legal grounds for personal data processing

The processing of personal data by S Group's personal data registers has several legal grounds, including law, contract, agreement or legitimate interest.

Who processes your personal data?

Your personal data will only be processed by those employees of the S-group and our service providers, whose job it is to implement the services. We handle your personal data carefully and follow good data processing practices.

Our subcontractors take care of, among other things, the maintenance of our reservation- and customer service systems, the technical maintenance of our loyalty systems, the development of digital services, data storage, handling payments, invoicing, data management, customer relationship management communications, our customer feedback systems, and marketing and customer communications.

In addition, we can hand over our guests' information to our partners in cases where the provision of the purchased service requires it. For example, the name of customers who have booked a theater package can be handed over to the party that delivers the theater tickets.

Through contractual arrangements with these companies, we guarantee that personal data is processed in accordance with the laws.

Further information on the items discussed above, please read the privacy policies of each personal data register.

Customer register

S-Card Loyalty members

Business contacts


Domestic Tour Operators Club

Customer events

Contact forms

Sales services' phone call recordings

Websites and apps