Sokos Hotels Sustainable Brand Index 2021

Sokos Hotels once again the most sustainable hotel chain in Finland


For the tenth time in a row, the Sokos Hotels chain has been chosen as the most sustainable hotel chain in Finland in the annual Sustainable Brand Index study. This brand study — the largest one in Europe — measures consumers' perceptions of the responsibility of companies operating in different sectors.

"Receiving the Finnish consumers' recognition is always gratifying, and even more so during the challenging times we are still facing. During the pandemic, our responsibility work has developed new nuances, such as taking care of our customers' health security. We have been doing a good job in this aspect. People trust S Group's and its chains' ability also to manage exceptional situations," states Jaana Matikainen, director of SOK Travel and Hospitality Industry.
The responsibility work at Sokos Hotels involves multifaceted and continuous actions. All Sokos Hotels in Finland are part of the Green Key programme that encourages businesses to improve their responsibility work day by day. One of the most recent actions is carbon footprint compensation. Since the last months of 2021, Sokos Hotels has been the first hotel chain in Finland to offer its hotel guests the possibility of offsetting the carbon footprint of their overnight stay and breakfast. Thousands of customers have already made use of this possibility.
For many years, the chain has made an effort to reduce food waste. There has been a significant reduction in the amount of single-use plastics and an improvement in energy efficiency. The restaurants invest in increasing the proportion of Finnish food, and S Group's responsibility principles are observed in procurement. Sokos Hotels work in cooperation with local operators as regards construction, materials, food, as well as programming offered to tourists.
"Through responsibility, we work towards the S Group's mission, a better place to live. One of our most important objectives is to achieve carbon-negativity during 2025," says Matikainen.
All Sokos Hotels have been awarded the Green Key eco-label.
Sustainable Brand Index, conducted by the Swedish SB Insight, is the widest responsibility study in Europe. More than 60,000 respondents, aged 16–75, were interviewed for the study in 2021 in the Nordic countries, the Netherlands, and the Baltic countries. 9,900 respondents participated in the study in Finland, and the number of Finnish brands assessed was 212.
Further information:
Jaana Matikainen, director, Concepts and Development,
tel. +358 50 388 163
Sokos Hotels is a Finnish hotel chain consisting of 45 hotels. The chain's four hotel types offer a unique hotel experience for everyone. Sokos Hotels has been chosen as Finland's most responsible, most valued and most reliable hotel chain several years in a row. All Sokos Hotels have been awarded the Green Key eco-label.