For the ninth consecutive year, the Sokos Hotels chain was named Finland's most sustainable hotel chain in the annual Sustainable Brand Index study. The study is the largest brand study in Europe, in which consumers assess the sustainability of companies in different industries.
"We are extremely pleased with the recognition given by Finnish consumers. In these challenging times, caring for our fellow human beings and making our customers happy is increasingly important. We look forward to continuing our long-term sustainability work and measures with which we help build a Finnish society in accordance with the S Group's new mission statement – Let us together make this a better place to live in. Our willingness to do so will only increase in the coming years, as we work towards the S Group's target of carbon negativity", Harri Ojanperä, Senior vice president, SOK Travel Industry and Hospitality Chain Management, points out.
Sustainability has long been a cornerstone of the Sokos Hotels operations. All Sokos Hotels are part of the Green Key environmental programme, through which sustainable operations are systematically developed. In hotels, measures are being taken to reduce food waste and disposable plastic, focus on improving accessibility and energy efficiency aspects are taken into account in hotel upgrades. Procurement follows the S Group's common responsibility principles and policies. In addition to joint efforts, the hotels work with local partners for the mutual benefit of the area.
The Sustainable Brand Index, conducted by Swedish SB Insight, is Europe's largest sustainability survey, conducted annually since 2011. In the 2021 survey over 60 000 respondents, aged 16–75, in the Nordic countries, the Netherlands and the Baltic countries, were interviewed.
9 900 people in Finland responded to the 2021 Sustainable Brand Index survey. 212 Finnish brands participated in the evaluation. Each brand has been evaluated by at least a thousand people. The study was conducted between November 2020 and February 2021. The brands to be evaluated were selected for the survey based on their market position, turnover, market share and brand awareness.