The legendary Viru Hotel is a true Tallinn landmark. It was the first high-rise building to pierce the city's skyline in 1972, and harbours thousands of stories and legends that will be told once again during this special anniversary year. Now branded the Original Sokos Hotel Viru, it's still one of the flagships of the Estonian hotel sector today. For our big 50th anniversary year 2022, we've created a number of special products and offers with a line-up of events every bit as distinguished as the celebrant. Events will be added to the programme as we go deeper into 2022. Welcome to the legend!
HOTELL VIRU 50th ANNIVERSARY PRODUCTS AND OFFERS
ANNIVERSARY SPECIALS ON LODGING
Enjoy a special symbolic price of 50 euros for a double room at the Viru. Supplies are limited, book directly at www.sokoshotels.fi
with a booking code B50VIRU.
To celebrate the 50th anniversary, a selection of truly unique festive beverages were fermented! An exclusive sparkling wine and ciders from the acclaimed Jaanihanso Cider House. The signature beverage of Viru Hotel's anniversary is Jaanihanso No. 12 Brut Méthode Traditionnelle – a dry sparkling apple wine, pressed from late-season Estonian juice apples harvested in 2017, fermented with wild Estonian yeast and to top it all off, bottle-fermented for 18 months using the traditional champagne method. The result is an authentic, one of a kind bouquet that is sure to warm the hearts of Estonians, who venerate apples. The other bottled beverage to mark the jubilee is Jaanihanso Rosé Méthode Traditionnelle – a pleasantly mellow bottle-fermented semi-dry cider, also from 2017 apples. A retro-tinged semi-dry rhubarb cider was also bottled, and it's already a firm favourite for designer bottle collectors.
Let's celebrate Viru's big year together and raise a toast to the legendary birthday celebrant! Available at Show & Dinner cabaret evenings at the Merineitsi Restaurant, the hotel bars and Prisma Peremarket stores.
Chef de cuisine Margus Tammpere has created a homage to the classic confectionery traditions of the early years of the hotel – the impossibly airy and swirly zephyr confections that were a favourite sweet for an entire generation. The legendary delicacy can be enjoyed in person at the Viru Café or wrapped up to go!
POP-UP EXHIBITIONS AT THE MUSEUM
When the hotel was opened in 1972, Estonia's calendar of public holidays events was a little different. Some of those days are gone and forgotten, while others live on. Some of them might even raise eyebrows. What are the stories and traditions behind these celebrations? Our museum guides introduce pop-up exhibitions devoted to holidays in different eras. There's plenty of lore. We're also glad to listen to visitors reminisce on these topics. and document these stories…..
JUBILEE CONFERENCE & COFFEE BREAK
For 50 years, Viru Hotel has been at the heart of event planning. It has hosted countless conferences, seminars, receptions, press availabilities, galas, trade fairs, corporate parties, concerts, birthdays, New Year's Eve parties, cabarets, theme parties and so on.
Let us host your event during our anniversary and become a part of Viru's storied history! In our jubilee year 2022, all conference organizers get a gift – a tour of the Hotel Viru & KGB Museum (for a group of up to 25) or welcome beverages. It's up to you which you choose! See offer details HERE
That's not all – chef de cuisine Margus Tammpere has prepared a special coffee break service – a symbiosis of the current era's new trends and legendary classics. From duck bao to a sumptuous buttery pastry a la Merineitsi. Email firstname.lastname@example.org
or ring +372 6809300 for more information.
Welcome to the legend!