Sokos Hotels chain consolidates its position in Vaasa
Sokos Hotels is expanding its network, with Radisson Blu Royal Hotel Vaasa transferring to the Sokos Hotels chain on 15 May 2015. The S Group has faith in that a domestic brand will be best capable of serving customers and consolidating its market share in the city. The Original by Sokos Hotels hotel type draws its strength from local traditions and lifestyles. Therefore, the distinguished Royal Vaasa fits very well within the Original chain. Its transfer to the Sokos Hotels chain will not lead to any personnel changes.
Hotel network examined as a whole
S-Group administers two hotel brands in Finland – Sokos Hotels and Radisson Blu Hotels. "With this year's break in our cooperative agreement with the Radisson Blu Hotels chain, we had an appropriate moment to examine our hotel network as a whole. We concluded that in Vaasa's market, the cordially Finnish Original by Sokos Hotels chain is the best alternative for the Royal Vaasa. Now it's easier for our Finnish clients to come to a comfortable Sokos Hotel. On the other hand, local character and genuineness are worldwide travel trends. By strengthening these aspects, we believe the hotel will also be more interesting to international travellers visiting the city," says Sokotel Oy's Managing Director, Tapio Satta.
"Together with Original Sokos Hotel Vaakuna, we are now forming a comprehensive and versatile, mutually supplementary offering which makes Sokos Hotels a strong and attractive partner in the Vaasa market area," Mr Satta adds.
Royal Vaasa a good representative of the Original hotel type
Sokos Hotels' brand renewal has divided Sokos Hotels into three separate hotel types: Break, Original and Solo By Sokos Hotels. As the city's number-one heritage hotel, the Royal Vaasa found its natural place as part of the Original by Sokos Hotels chain.
"We're enthusiastic about joining the Sokos Hotel chain. The Royal Vaasa is a hotel with long traditions extending back to 1941 – the sort of heritage an Original should have. Its services, including a wide range of conference and restaurant services, represents the Original hotel type at its best. When we bring the functional service concepts of Sokos Hotels to the Royal Vaasa, our customers will benefit. In the future, we'll concentrate more on developing our offering and our services, with emphasis on local elements," says hotel manager Ari-Pekka Soini.
The Royal Vaasa name is being preserved in the name Original Sokos Hotel Royal Vaasa. The lobby is getting a full facelift and the breakfast is modified to fit the Original style, featuring various local foods. The restaurant fare, which has been vigorously developed over the last few years, will continue with its strong concepts.
The Original chain draws dynamically on influences from its locality's traditions and cooperates with local operators. During spring, partnerships that will benefit Royal Vaasa's guests will be developed.
The current Radisson Blu Hotel Royal Vaasa will change into a Sokos Hotel on 15 May 2015. With this change, the Sokos Hotel chain will include a total of 54 hotels. Co-op member benefits will remain unchanged for clients.
Accommodation bookings: www.sokoshotels.fi or Sokos Hotels Sales Service, tel. +358 (0)20 1234600.
Tapio Satta, Managing Director, Sokotel Oy, tel. +358 (0)500 438 544, firstname.lastname@example.org
Heli Engblom, Business Manager, Sokotel Oy, tel. +358 (0)50 388 3111, email@example.com
Ari-Pekka Soini, Hotel Manager, Radisson Blu Royal Hotel Vaasa, tel. +358 (0)40 505 5522,
ORIGINAL SOKOS HOTEL ROYAL VAASA (from 15 May 2015)
The Royal Vaasa, a hotel transferred to the S-Group in 1993, is located in the centre of Vaasa within walking distance from the railway station. The legendary hotel offers 285 rooms in two separate buildings, comprehensive conference services, two sauna areas with swimming pools and a gym in the EasyFit chain. The restaurant offering includes Wazaca serving Mexican street food, Fransmanni in rural French style, Central, the hotel's breakfast restaurant, plus the O'Malley's pub.
The city's number-one hotel opened in its current location under the name Hotel Central in 1941. Its other half, the Royal side, was built in the 1980s and was the first tall building in the centre of Vaasa. Since 1999, the hotel has been part of the Radisson Blu chain and will transfer to the Sokos Hotel chain on 15 May 2015. The hotel's business operations will still be handled by SOK's subsidiary, Sokotel Oy.
With over 50 hotels in Finland, Tallinn and Saint Petersburg, Sokos Hotels is Finland's most extensive hotel chain. The hotels are situated in urban centres or at the heart of holiday resorts, with good traffic connections. In addition to accommodation, Sokos Hotels offers versatile conference and restaurant services.
Sokos Hotels is renewing. The chain is refining its diverse hotel network to meet more requirements and tastes. Solo by Sokos Hotels was launched in 2012–2013 and Break as well as Original by Sokos Hotels in 2013–2014.
Sokotel Oy is SOK's subsidiary in the tourism and hospitality sector, operating Finland's Radisson Blu Hotels and fifteen Sokos Hotels.