Nina Nieminen Director of Revenue Management and Distribution Sokos Hotels
Nina Nieminen, Director of Revenue management and distribution

Nina Nieminen elected as Chair of HSMAI Region Europe Distribution Advisory Board

Being part of HSMAI Region Europe, a pan-European association, Nina values the interaction with different people from different organizations, while learning something new from them.

"S Group has 58 hotels and more than 500 restaurants. Sokos Hotels in Finland, Tallinn and St.Petersburg, Radisson Blu Hotels in Finland and S Group's individual and chain restaurants offer a diverse range of hotel and restaurant services and experiences for the varying needs of customers," says Nina Nieminen, Director of Revenue management and distribution, Sokos Hotels – SOK Travel and Hospitality Industry Chain Management.

"I'm happy to be elected as Chair of Distribution Advisory Board and grateful for this opportunity to dwell even deeper to this discipline," Nina says. "I'm looking forward to discussing, learning and sharing different views together with the advisory board and the whole industry on how the future of distribution will be looking like, not only in the next 5 years but also on how it constantly changes in the waves of digitalization. In addition to increase their revenue hotel companies need to have their attention on their distribution solutions and strategies to avoid any unnecessary profit loss, and that is why it is important to have distribution topics on the agenda as well," she continues.

"Together with my team we are delighted to work together with Nina. Ever since attending our ROC and Think Tank earlier this year she has been an active member of HSMAI Region Europe as well as a speaker at many of our events. I strongly believe in the ambitious input that Nina will bring to this advisory board, in addition to the great discussions and initiatives from this high-level group of professionals", says Ingunn Hofseth, the President and CEO of HSMAI Region Europe.

The HSMAI Region Europe Distribution Advisory Board continues to grow by adding even more thought leaders as members, with the aim of sharing powerful insights and knowledge across the disciplines and other advisory boards. The ROC and DOC Conferences and the many by-invitation-only Think Tanks that will take place on March 29th and 30th 2017 co-located with the HITEC Amsterdam are some of the annual key events of HSMAI Region Europe, serving as a place to share this valuable knowledge and information.

HSMAI Region Europe Distribution Advisory Board currently consists of:

Nina Nieminen, Director of Revenue management and distribution, Sokos Hotels – SOK Travel and Hospitality Industry Chain Management (Chair)
Richard Biggs, Senior Vice President – Revenue Optimization & Distribution, The Rezidor Hotel Group
Michael Hucho, Vice President Distribution Central Europe, AccorHotels
Adriaan Coppens, Co-Founder and CEO, OTA Insight
Ralf Denke, Vice President e-Business, Steigenberger Hotels
Shawn K. Jereb, Vice President of Revenue Management and Distribution, Belmond
Nils Korsvoll, Vice President Distribution, eBerry by Nordic Choice Hospitality Group
Thomas Grundström, Director Distribution, Scandic Hotels

More advisory board members will be added in the near future.