With almost half (49%) of the mentions in the category concerned, the Reader's Digest European Trusted Brands survey has chosen Sokos Hotels as Finland's most trusted hotel chain. This is the eighth consecutive award for the Sokos Hotels chain.
Sokos Hotels is particularly trusted by families with children. Of respondents whose households include children under 16 years of age, as much as 64% named our company as the most trusted hotel chain. 56% of women and 42% of men trust Sokos Hotels.
"We are proud of the confidence that Finnish consumers have shown us", rejoices Outi Vitie, Marketing Director at Sokos Hotels. "Sokos Hotels has been part of Finnish hotel life for 44 years. Except our 1,300 employees, we also offer local operators a significant amount of work at the different locations of our hotels. The share of locally produced food served in our restaurants is continually growing and in our procurement of materials we favour Finnish suppliers. I believe that Finnish origin is a brand of quality and trust for Finnish consumers."
The respondents of the survey have first named the brand they consider most trustworthy in the product category asked, and then they have rated how well five different features fit this brand on a scale from 1 to 5. The rated features were: quality, value for money, strong product image, understanding consumers' needs, and ethically responsible. In addition, respondents were asked whether they had used the brand they chose during the past 12 months, and whether they would recommend it to others.
The people who chose Sokos Hotels rated us the highest for all features asked, and 57% of the respondents would recommend the chain to others, which is the best result in the category.
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