Research: Sokos Hotels chain remains the most respected hotel brand in Finland
Sokos Hotels has been selected as Finland's most valued hotel brand in 2025 in the Brand Reputation study by Taloustutkimus Oy. The study measures Finnish people's perceptions of different brands and their reputation.
Taloustutkimus annually asks Finns which brands they value in their survey. This year's study included 699 brands and 83 product categories.
In addition to appreciation, the brands were evaluated for factors such as their attractiveness and customer satisfaction.
Finland's most prestigious brands 2025 | Taloustutkimus Oy (in Finnish)