The Finns once again rated the Sokos Hotels chain as the best hotel brand in Finland in the Markkinointi ja Mainonta magazine and market research company Taloustutkimus' Brand Valuation 2020 survey.
The Sokos Hotels chain was ranked 81st in a study comprising a total of 534 brands. Taloustutkimus Oy conducted the survey during the months of June – July and approximately 6,000 respondents gave their own evaluation. Sokos Hotels clearly positioned in first place when it came to hotel brands.
"We are very pleased that we, even during this very challenging year for our industry, have maintained our position as the most respected, reliable and responsible player in the eyes of our customers. Year after year, we must earn our position, now with the addition of security concerns. We have been able to prove that we in addition to ensuring security also offer enjoyable service and great experiences. This is thanks to our excellent staff, who see this as their daily mission," says a happy Outi Vitie, Marketing Manager.
Overall, the S Group's brands performed excellently in the study. The S Group Card is on the eight place in the top ten list, and many other of the S Group's brands were equally ranked as the most respected in their field.