Research: Sokos Hotels chain remains the most respected hotel brand in Finland
Sokos Hotels has been selected as Finland's most respected hotel brand in 2026 in the Brand Reputation study by Taloustutkimus Oy. The study measures Finns' perceptions of different brands and their reputation.
Taloustutkimus annually asks Finns which brands they value in their survey. This year's study included 693 brands and 84 product categories.
In addition to appreciation, the brands were evaluated for factors such as their attractiveness and customer satisfaction.