A new convenience store, Viru Minimarket, is now open at Viru Hotel
A new convenience store, Viru Minimarket, is now open on the ground floor of Original Sokos Hotel Viru, located in the heart of Tallinn. Open daily from 10 AM to 10 PM, the store offers hotel guests and other visitors to the city centre a carefully selected range of products, competitive prices and a convenient shopping experience.
According to Teemu Kilpiä, General Manager of Original Sokos Hotel Viru, the new minimarket has been developed with the aim of providing customers with a simple and enjoyable shopping experience.
“Our hotel welcomes guests with a wide variety of wishes and needs every day. Some want to quickly pick up a few essentials after a long day, while others are looking for a gift or are curious about local flavours. We wanted to create a store where all of this is possible, conveniently and at reasonable prices. Of course, we also warmly welcome everyone else visiting Tallinn city centre,” says Kilpiä.
A thoughtfully designed convenience store
At the heart of the Viru Minimarket concept is the belief that a great shopping experience does not necessarily require an extensive product range. What matters more is a carefully curated selection that is easy to navigate and allows customers to quickly find both everyday essentials and something special.
Carefully selected wines play a prominent role in the store's assortment, alongside a wide range of other beverages, snacks, sweets, everyday essentials, gifts and souvenirs. Special attention is given to Estonian products and small local producers, offering tourists an opportunity to discover authentic Estonian flavours and find something special to take home.
Pricing is also an important part of the store's concept. The aim is to offer competitive prices on well-known, frequently purchased products, while ensuring excellent value for money on more distinctive items.
“We want to challenge the perception that shopping at a hotel store inevitably means paying higher prices. What matters to us is that customers can shop conveniently and feel confident that they are getting quality products and good value for their money,” Kilpiä explains.
A convenient shopping experience in the heart of Tallinn
In addition to its product selection, Viru Minimarket places strong emphasis on the shopping environment and customer service. A clear and intuitive store layout makes it easy to find products quickly, while friendly service and carefully packed purchases help make every visit a pleasant experience.
The new minimarket complements the range of services offered by Original Sokos Hotel Viru, while remaining open to everyone. The store welcomes hotel guests as well as people who work, shop or spend time in Tallinn city centre and are looking for a quick, convenient way to find everything they need in one place.
Viru Minimarket is located on the ground floor of Original Sokos Hotel Viru and is open daily from 10 AM to 10 PM. Everyone is welcome!
Enter the Viru Minimarket opening prize draw!
We're celebrating the opening of our new store with a special prize draw! Everyone who makes a purchase at Viru Minimarket between 13 and 27 November and enters the draw has a chance to win a cabaret night for two with a stay at Original Sokos Hotel Viru.
The prize includes:
- 2 tickets to Starlight Cabaret CINEMANIA
- A stay for two in a Premium room at Original Sokos Hotel Viru
To enter the prize draw, make a purchase at Viru Minimarket during the campaign period, write your name and email address on the receipt, and drop it into the prize draw box in the store.
The draw takes place on 1 December 2026.
Viru Minimarket Opening Prize Draw Terms and Conditions
1. Organiser
The prize draw is organised by AS Sokotel (registration number 10953787, address Viru väljak 4, 10111 Tallinn, Estonia; hereinafter referred to as the "Organiser").
2. Campaign Period
The campaign runs from 13 to 27 November 2026 at Viru Minimarket, located on the ground floor of Original Sokos Hotel Viru at Viru väljak 4, Tallinn.
Entries will be accepted from the store opening at 3 PM on 13 November until 10 PM on 27 November 2026.
3. Participation
- The prize draw is open to individuals aged 18 or over who make a purchase at Viru Minimarket during the campaign period.
- To enter, participants must write their name and email address on their purchase receipt and place it in the prize draw box located in the store.
- Each valid purchase receipt submitted counts as one entry into the prize draw.
- Employees of AS Sokotel and their family members are not eligible to participate.
4. Prize
The prize is a cabaret evening for two, including an overnight stay at Original Sokos Hotel Viru.
The prize includes:
- two tickets to the Starlight Cabaret CINEMANIA show;
- one night's accommodation for two in a Premium room at Original Sokos Hotel Viru.
The prize must be used by 19 February 2027, during the Starlight Cabaret CINEMANIA season. The show date and accommodation must be arranged in advance with the Organiser and are subject to availability.
The prize cannot be exchanged for cash.
5. Winner Selection
The prize draw will take place on 1 December 2026.
The winner will be selected at random from all valid purchase receipts submitted.
The Organiser will contact the winner using the email address provided on the purchase receipt.
The winner must confirm acceptance of the prize within two days of receiving the notification. If the winner does not respond within this period, the Organiser reserves the right to select a new winner.
6. Processing of Personal Data
AS Sokotel will use participants' names, email addresses and purchase receipt information solely for organising the prize draw and contacting the winner.
Personal data will not be used for marketing purposes or shared with third parties unless required to comply with a legal obligation.
Personal data collected for the prize draw will be deleted or destroyed no later than 31 December 2026, except where a longer retention period is required by law.
7. Other Terms and Conditions
The Organiser reserves the right to amend the campaign terms and conditions for a justified reason, in accordance with applicable laws and the rights of participants.
For questions regarding the campaign, please contact: merike.smolski@sok.fi