Sokos Hotels Sustainable Brand Index 2023

Consumers again perceive Sokos Hotels as the most sustainable hotel chain in Finland


Our sustainability efforts have not gone unnoticed, as the Finnish consumers, in the Sustainable Brand Index study, named Sokos Hotels the most sustainable hotel chain in Finland for the eleventh consecutive time. The recognition from the Finnish consumers is a matter of honor for us, states Jaana Matikainen, Vice President Development & Concepts at SOK Travel and Hospitality Industry Chain Management. 

The work towards sustainability at Sokos Hotels is multifaceted and continuous. All Sokos Hotels are part of the Green Key programme which encourages businesses to improve their sustainabilty work each day. One such act is our carbon footprint compensation. Sokos Hotels has since late 2021 been the first hotel chain in Finland to offer its guests the possibility of offsetting the carbon footprint of their hotel stay and breakfast. More than 30,000 guests have already made use of this possibility. 

The chain has strived to reduce food waste already for years, there has been a significant reduction in single-use plastics and improvement in the efficiency of energy consumption. The restaurants have increased the proportion of Finnish produce, and procurement is driving the S Group's sustainability agenda. Sokos Hotels cooperate with local operators when it comes to construction, materials, food and travel-related activities. "Our sustainability work supports the S Group's Mission: Together we build a better place to live. One of our most important objectives is to achieve carbon-negativity during 2025," says Jaana Matikainen.

The European Sustainable Brand Index maps consumers' brand perception on sustainability 

Sustainable Brand Index is based on research among 12 000 Finnish consumers and shows how the 228 largest Finnish brands across 26 industries are perceived. Sustainable Brand Index is Europe's largest independent brand study on sustainability, and has been conducted in Finland already since 2013.

Brands are selected independently based on market share, turnover and general brand awareness. Brands cannot choose to be included or excluded from the study. The study also analyses trends and drivers of sustainable consumption.

Further information:
Jaana Matikainen, director, Concepts and Development,
tel. +358 50 388 163
Sokos Hotels is a Finnish hotel chain consisting of 45 hotels. The chain's four hotel types offer a unique hotel experience for everyone. Sokos Hotels has been chosen as Finland's most responsible, most valued and most reliable hotel chain several years in a row. All Sokos Hotels have been awarded the Green Key eco-label.