MaRa, the Finnish Hospitality Association, is involved in the European BOOK DIRECT campaign launched by HOTREC, the European trade association of hotels, restaurants and cafés. The campaign reminds consumers of their possibility to book services directly from service providers and offers information about the benefits consumers receive by booking an accommodation, restaurant or other service directly via the booking channels of companies.  The wide range of booking channels has increased the number of choices available to consumers and information about the range of services, while these booking channels include unreasonable terms and conditions for companies.

Consumers are able to book accommodation or restaurant services in many ways. Different booking channels offer different benefits and advantages for consumers and service providers, such as accommodation companies and restaurants.

The BOOK DIRECT campaign reminds consumers that by booking services directly without the use of any third parties, they receive a number of benefits.  By booking services directly from the company's website, by calling or sending email to the company, or by directly visiting it, consumers have direct contact with the service provider. By maintaining direct contact, consumers obtain direct information about availability, other services, any special offers and terms and conditions. In addition, it benefits companies to always offer the lowest price on their website.

By booking a room directly via the booking channels of accommodation companies, consumers are protected by the general booking and cancellation terms and conditions of accommodation companies audited by the Consumer Ombudsman. In this way, service providers also assume responsibility for any booking-related problems. If consumers book their services via an external booking service company, these terms and conditions will not apply.

The largest booking service companies hold a strong position around the world. The wide range of booking channels has increased the number of choices available to consumers and information about the range of services, while they have presented unreasonable terms, such as the best price condition, to accommodation companies. Accordingly, accommodation companies must always offer the lowest price to booking service companies and so they cannot offer rooms at lower prices in their own channels. The fees charged by booking service companies from service providers are often unreasonably high. In addition, booking service companies may indicate that no rooms are available, even though there actually are.

Book a room at Sokos Hotels – and get the best benefits – directly at sokoshotels.fi. You can also book a room by calling our sales service (+358 20 1234 600).

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