Current topics

Current topics

Sokos Hotels recycle thousands of furniture


Sokos Hotels that has already 35 Green Key certified hotels in Finland take their environmental work seriously. They have recently done impressive environmental work when renovating their establishments, at the same time spreading good will by donating the replaced goods.

In Original Sokos Hotel Presidentti that lies in Helsinki city center thousands of furniture are replaced when giving the hotel a refreshed look. The old furniture will get a new life in multiple ways: Some of them have been reupholstered to fit the hotel´s new look. Some have been relocated to staff premises. Beds, blankets, pillows, curtains and night tables in turn get to continue their lives with a help of a Finnish company named Freshrent.

Freshrent cleanses and renovates the old materials. Some of the materials are good enough to be sold to private homes, smaller hotels and festivity premises. There are also temporary houses for construction workers as well as reception centers furnished with the old hotel beds.

Often hundreds of beds can be replaced when renovating a hotel. These beds might end up in a landfill but Freshrent gives it´s all to keep the stuff away from the landfills. If a bed is not suitable for use anymore it will be put into pieces that are recycled. Caring about the nature is a trend but Festrent also has plenty of customers that highly value the good quality of durable old hotel beds, states their CEO Juha Mäkinen.

Recycling furniture to fight social exclusion

Renovated Original Sokos Hotel Puijonsarvi at the city of Kuopio in turn donated their old goods to local Tukeva-work training foundation. The foundation gives workshops where the goods are renovated and then sold in foundation´s shops. The earnings from the shops are used to support socially exclusioned young people and long term unemployed.

Also, Original Sokos Hotel Alexandra in Jyväskylä donated some of their beds to help prevent social exclusion and help the long term unemployed but also the animals got their share of good will: Bedsheets were donated to vet clinics and a local agility association.  

Responsible business is made of everyday choices

Reusing and recycling as part of everyday work is a fundamental part of Green Key work and an important part of responsible hotel business. Sokos Hotels chain are working hard to have all their remaining few hotels Green Key certified by the end of the year 2017.

More information

Janina Nurmela, Concept Manager, Sokos Hotels, tel. +358 50 388 3477, email
Hannele Laurila, Hotel Director, Original Sokos Hotel Presidentti, tel. 050 359 4449, email:

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Sokos Hotels introduce electronic check-in


As of Monday April 24th, the chain's loyalty program business travellers, the S-Card holders, can check in to any Sokos Hotel with their smartphone. Next up will be the introduction of electronic check-out.

Electronic check-in has been piloted in a number of Sokos Hotels since last autumn. Test period results have proved to be positive and customers have described the service as very user-friendly. The payment option was particularly praised. Electronic check-in is now available to S-Card holders in all Sokos Hotels in Finland.

"The new service provides customers a carefree and effortless stay, both prior to and during their travels. Via the online check-in service, the customer can check reservation details, inform the hotel of their arrival time and have the possibility to pay for the hotel stay in advance", says Markus Siitonen, Concept Manager at Sokos Hotels.

"We want to offer business travellers alternative ways of checking in to hotels. In some instances traditional check-in may be preferred, while at other times customers may want to enter their rooms without interference. Our customers who already are frequent users of digital services have found the online check-in possibility a welcomed and positive development. The payment option makes also the check-out more effortless", Siitonen continues.

As of April 24th, online check-in is in use in all Sokos Hotels in Finland, for those S-Card holders who have booked their rooms on the Sokos Hotel's website via the S-Card Service, via Sokos Hotels Sales Service Centre or directly from the hotel. Check-in can be done on a smartphone, tablet, or computer.

The development of digital services at Sokos Hotels continues. During this year, the chain aims to introduce an online check-out service. In the future, online services will also be extended to the S Group owner-customers.

Further information:

Markus Siitonen, Concept Manager, Sokos Hotels, tel. +358 10 76 82739,

S-Card customer service tel. +358 10 76 82777

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Book a hotel directly without any third parties


MaRa, the Finnish Hospitality Association, is involved in the European BOOK DIRECT campaign launched by HOTREC, the European trade association of hotels, restaurants and cafés. The campaign reminds consumers of their possibility to book services directly from service providers and offers information about the benefits consumers receive by booking an accommodation, restaurant or other service directly via the booking channels of companies.  The wide range of booking channels has increased the number of choices available to consumers and information about the range of services, while these booking channels include unreasonable terms and conditions for companies.

Consumers are able to book accommodation or restaurant services in many ways. Different booking channels offer different benefits and advantages for consumers and service providers, such as accommodation companies and restaurants.

The BOOK DIRECT campaign reminds consumers that by booking services directly without the use of any third parties, they receive a number of benefits.  By booking services directly from the company's website, by calling or sending email to the company, or by directly visiting it, consumers have direct contact with the service provider. By maintaining direct contact, consumers obtain direct information about availability, other services, any special offers and terms and conditions. In addition, it benefits companies to always offer the lowest price on their website.

By booking a room directly via the booking channels of accommodation companies, consumers are protected by the general booking and cancellation terms and conditions of accommodation companies audited by the Consumer Ombudsman. In this way, service providers also assume responsibility for any booking-related problems. If consumers book their services via an external booking service company, these terms and conditions will not apply.

The largest booking service companies hold a strong position around the world. The wide range of booking channels has increased the number of choices available to consumers and information about the range of services, while they have presented unreasonable terms, such as the best price condition, to accommodation companies. Accordingly, accommodation companies must always offer the lowest price to booking service companies and so they cannot offer rooms at lower prices in their own channels. The fees charged by booking service companies from service providers are often unreasonably high. In addition, booking service companies may indicate that no rooms are available, even though there actually are.

Book a room at Sokos Hotels – and get the best benefits – directly at You can also book a room by calling our sales service (+358 20 1234 600).

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