Current topics

Current topics

Consumers' choice – once again Sokos Hotels is the most trusted hotel chain in Finland

With almost half (49%) of the mentions in the category concerned, the Reader's Digest European Trusted Brands survey has chosen Sokos Hotels as Finland's most trusted hotel chain. This is the eighth consecutive award for the Sokos Hotels chain. 
Sokos Hotels is particularly trusted by families with children. Of respondents whose households include children under 16 years of age, as much as 64% named our company as the most trusted hotel chain. 56% of women and 42% of men trust Sokos Hotels. 
"We are proud of the confidence that Finnish consumers have shown us", rejoices Outi Vitie, Marketing Director at Sokos Hotels. "Sokos Hotels has been part of Finnish hotel life for 44 years. Except our 1,300 employees, we also offer local operators a significant amount of work at the different locations of our hotels. The share of locally produced food served in our restaurants is continually growing and in our procurement of materials we favour Finnish suppliers. I believe that Finnish origin is a brand of quality and trust for Finnish consumers."
The respondents of the survey have first named the brand they consider most trustworthy in the product category asked, and then they have rated how well five different features fit this brand on a scale from 1 to 5. The rated features were: quality, value for money, strong product image, understanding consumers' needs, and ethically responsible. In addition, respondents were asked whether they had used the brand they chose during the past 12 months, and whether they would recommend it to others.
The people who chose Sokos Hotels rated us the highest for all features asked, and 57% of the respondents would recommend the chain to others, which is the best result in the category.
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Sokos Hotels has been granted a Green Key eco-label for all its hotels

Sokos Hotels has been granted a Green Key environmental certificate for all the chain's hotels. Ecological modes of transport and solar panels on hotel roofs are examples of our multifaceted environmental work.

"Environmental work at Sokos Hotels has been persistent, versatile and systematic. Each hotel has found a suitable angle to environmental work that is closest to their heart," says Program Director Marketta Viljasaari from Green Key. "And with the volume of a large hotel chain, small everyday acts yield large environmental benefits," Viljasaari says.

Kick scooters and snowshoes for customer use

An important part of Green Key work is to guide clients in ecological tourism. "We encourage our customers to use environmentally friendly modes of transport, for example. Guests of all our hotels can borrow ecological modes of transport from bicycles to kick scooters and from snowshoes to skis.  Additionally, we offer skiing track, route and city maps to our guests. Customers driving electric vehicles can more and more often charge their vehicles at Sokos Hotels' charging points," says Janina Nurmela, Concept Manager of Sokos Hotels.

The staff is also encouraged to exercise with, for example, stair-stepping challenges and by encouraging the use of bicycles on commutes.

The hot water of Solo Sokos Hotel Lahden Seurahuone is heated with the hotel's own solar panels

One of the forerunners of the chain and the entire Finnish hotel field is Solo Sokos Hotel Lahden Seurahuone, where solar panels were fitted on the hotel roof in 2014. On a sunny summer, the hotel's entire hot water supply is heated with the energy provided by the solar panels.

Among all the Green Key hotels, this hotel produces heat with solar panels most extensively.

The energy of solar panels can also be distributed for floor heating or heat emitters, which ensures that the energy produced by the solar panels will not be wasted.

Development work for the environment will continue. At the turn of the year, a heat recovery system for waste water was commissioned. Its yield is then times that of the solar panels.

"We are very proud that we have managed to achieve Green Key eco-label for all our hotels in just four years. And our work will not stop here. Our next concrete goal is to decrease food loss by 15 percent by the end of 2020," Nurmela promises.

Further information:

Concept Manager Janina Nurmela, Sokos Hotels, SOK Travel and Hospitality Industry Chain Management, tel. +358(0)10 76 82878,

Program Director Marketta Viljasaari, Green Key Finland, tel. +358(0)45 600 9250,

Green Key

Accommodation services that have been awarded the Green Key have undertaken to raise the environmental awareness of their staff and customers, increase the efficiency of energy and water consumption and reduce the environmental load of accommodation activities. Companies with Green Key certificate will be able to use the internationally known Green Key label as well as the program's support for their environmental work and its communication.

The day-to-day environmental work of accommodation services with Green Key certificate include, for example, sparing consumption of energy and water, decreasing and recycling waste, offering local, vegetarian and organic products and enabling ecological transport and nature tourism for the customers. The Green Key certification has already been granted to 2,900 accommodation services in 57 different countries.

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Sokos Hotels recycle thousands of furniture

Sokos Hotels that has already 35 Green Key certified hotels in Finland take their environmental work seriously. They have recently done impressive environmental work when renovating their establishments, at the same time spreading good will by donating the replaced goods.

In Original Sokos Hotel Presidentti that lies in Helsinki city center thousands of furniture are replaced when giving the hotel a refreshed look. The old furniture will get a new life in multiple ways: Some of them have been reupholstered to fit the hotel´s new look. Some have been relocated to staff premises. Beds, blankets, pillows, curtains and night tables in turn get to continue their lives with a help of a Finnish company named Freshrent.

Freshrent cleanses and renovates the old materials. Some of the materials are good enough to be sold to private homes, smaller hotels and festivity premises. There are also temporary houses for construction workers as well as reception centers furnished with the old hotel beds.

Often hundreds of beds can be replaced when renovating a hotel. These beds might end up in a landfill but Freshrent gives it´s all to keep the stuff away from the landfills. If a bed is not suitable for use anymore it will be put into pieces that are recycled. Caring about the nature is a trend but Festrent also has plenty of customers that highly value the good quality of durable old hotel beds, states their CEO Juha Mäkinen.

Recycling furniture to fight social exclusion

Renovated Original Sokos Hotel Puijonsarvi at the city of Kuopio in turn donated their old goods to local Tukeva-work training foundation. The foundation gives workshops where the goods are renovated and then sold in foundation´s shops. The earnings from the shops are used to support socially exclusioned young people and long term unemployed.

Also, Original Sokos Hotel Alexandra in Jyväskylä donated some of their beds to help prevent social exclusion and help the long term unemployed but also the animals got their share of good will: Bedsheets were donated to vet clinics and a local agility association.  

Responsible business is made of everyday choices

Reusing and recycling as part of everyday work is a fundamental part of Green Key work and an important part of responsible hotel business. Sokos Hotels chain are working hard to have all their remaining few hotels Green Key certified by the end of the year 2017.

More information

Janina Nurmela, Concept Manager, Sokos Hotels, tel. +358 50 388 3477, email
Hannele Laurila, Hotel Director, Original Sokos Hotel Presidentti, tel. 050 359 4449, email:

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Sokos Hotels introduce electronic check-in

As of Monday April 24th, the chain's loyalty program business travellers, the S-Card holders, can check in to any Sokos Hotel with their smartphone. Next up will be the introduction of electronic check-out.

Electronic check-in has been piloted in a number of Sokos Hotels since last autumn. Test period results have proved to be positive and customers have described the service as very user-friendly. The payment option was particularly praised. Electronic check-in is now available to S-Card holders in all Sokos Hotels in Finland.

"The new service provides customers a carefree and effortless stay, both prior to and during their travels. Via the online check-in service, the customer can check reservation details, inform the hotel of their arrival time and have the possibility to pay for the hotel stay in advance", says Markus Siitonen, Concept Manager at Sokos Hotels.

"We want to offer business travellers alternative ways of checking in to hotels. In some instances traditional check-in may be preferred, while at other times customers may want to enter their rooms without interference. Our customers who already are frequent users of digital services have found the online check-in possibility a welcomed and positive development. The payment option makes also the check-out more effortless", Siitonen continues.

As of April 24th, online check-in is in use in all Sokos Hotels in Finland, for those S-Card holders who have booked their rooms on the Sokos Hotel's website via the S-Card Service, via Sokos Hotels Sales Service Centre or directly from the hotel. Check-in can be done on a smartphone, tablet, or computer.

The development of digital services at Sokos Hotels continues. During this year, the chain aims to introduce an online check-out service. In the future, online services will also be extended to the S Group owner-customers.

Further information:

Markus Siitonen, Concept Manager, Sokos Hotels, tel. +358 10 76 82739,

S-Card customer service tel. +358 10 76 82777

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